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Yotopia – Iowa City’s own frozen yogurt shop

Diana Alfaro,Jared Chandler,CJ Kwak-2013-01-01-Iowa Research Online (University of Iowa)
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Yotopia owner Veronica Tessler shared her story of how she went from a political science major at Virginia Commonwealth University to the owner of the first frozen yogurt shop in downtown Iowa City.\nFrom the group's rhetorical rationale: Once we decided that we were interested in interviewing Veronica Tessler, owner of Yotopia, we had to decide how we were going to approach her so she would agree to partake in an interview. Our first attempt to reach out to her was to contact her through email. As a group we composed a short, professional email explaining the objectives of the project and presenting ourselves as students who wished to gain a deeper understanding of how Yotopia came to be and the impact it has on the Iowa City community. After not hearing back from her, after several days, we then reached out to her by giving her a call. Although she was not in, we asked for a time when she would be so that we could hopefully contact her then. Finally, after a third attempt to reach he

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Yotopia owner Veronica Tessler shared her story of how she went from a political science major at Virginia Commonwealth University to the owner of the first frozen yogurt shop in downtown Iowa City.\nFrom the group's rhetorical rationale: Once we decided that we were interested in interviewing Veronica Tessler, owner of Yotopia, we had to decide how we were going to approach her so she would agree to partake in an interview. Our first attempt to reach out to her was to contact her through email. As a group we composed a short, professional email explaining the objectives of the project and presenting ourselves as students who wished to gain a deeper understanding of how Yotopia came to be and the impact it has on the Iowa City community. After not hearing back from her, after several days, we then reached out to her by giving her a call. Although she was not in, we asked for a time when she would be so that we could hopefully contact her then. Finally, after a third attempt to reach he

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Food scienceBusinessAdvertisingChemistry

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