Organizational learning and new product development success

TL;DRAbstract

This dissertation explores the relationship between organizational learning (OL) and new product development (NPD) success in the context of a mature, highly competitive industry, U.S. retail packaged foods. It also explores the inter-relationships between OL, NPD process, internal modifying variables such as infrastructure and firm market power, and external modifying variables such as technological and market turbulence. It draws on prior research of OL, market orientation, and NPD processes, and extends it to construct an organizational learning model of NPD success. This is believed to be the first comprehensive study to integrate these factors in the context of a retail marketing-driven industry. OL was found to be associated positively with NPD success, although those aspects associated with the learning process, such as information gathering, interpretation and dissemination, exhibited a weaker relationship than those related to behavioral variables, such as shared vision, commi

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