Book Chapter10.1007/978-3-319-13078-1_6
Beauty and the Prince VS. Beauty and the Beast: An Investigation of the Effects of Male and Female Communicators’ Physical Attractiveness on Evaluations of Advertisements
Susan M. Petroshius,Stephen J. Newell-2014-12-15-Developments in marketing science: proceedings of the Academy of Marketing Science
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Keywords
AttractivenessBeautyPhysical attractivenessPsychologyAdvertisingSocial psychologyAestheticsArt
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