Persuading Scottish drivers to buy low emission cars?: the potential role of green taxation measures.

TL;DRAbstract

This paper begins by providing a brief review of the different types of ‘green’ policy taxation measures introduced by various governments to incentivise the purchase of lower emission vehicles (LEVs). A discussion of current understanding of individuals’ vehicle purchasing decisions follows, highlighting gaps in knowledge with current explanatory models. Details of a research project are then presented which investigated the potential of ‘green’ taxation measures to influence vehicle purchasing decisions, via a nationally representative questionnaire survey involving 1,336 motorists living in Scotland. Results are given in 3 main areas: [1] Factors of importance in their next vehicle purchase, both psychological and situational; [2] 3 population segments identified based on their susceptibility to purchase LEVs; and [3] The potential role of future policy measures to influence future LEV purchases. Conclusions are then presented, offering recommendations to help inform future transpor

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