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This bachelor work deals with elaboration of Communication plan for Year 2008 for advertising agency Rodad reklama. Theory part is concerned with these areas: internet marketing, marketing communications and webdesign. Communication plan is oriented particularly on effective, longtime and simultaneously cheap device of promotion. In terms of Communication plan, SWOT analysis is worked and new conception of company web pages is designed.
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This bachelor work deals with elaboration of Communication plan for Year 2008 for advertising agency Rodad reklama. Theory part is concerned with these areas: internet marketing, marketing communications and webdesign. Communication plan is oriented particularly on effective, longtime and simultaneously cheap device of promotion. In terms of Communication plan, SWOT analysis is worked and new conception of company web pages is designed.
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