Pengaruh Relationship Marketing terhadap Kepuasan Pelanggan pada CV. Sempati Star

TL;DRAbstract

THE IMPACT OF RELATIONSHIP MARKETING TO CUSTOMER SATISFACTION ON CV SEMPATI STAR Name : Diana Aldilla NIM : 090907072 Department : Business Administratuon Faculty : Faculty of Political and Social Science Advisor : Melanthon Rumapea, SE, M.Si, Ak. The Purpose of this research is to determine the availability of positive and significant effect in relationship marketing which consist of financial benefit, social benefit, and structural ties to customer satisfaction on CV. Sempati Star (partnership) in order to contribute in decision making for the firm’s development and continuity. The method for data analysis used are instrument test (Validity and reliability), descriptive analysis, and quantitative method which consist of classical assumption test, multiple regression analysis, hypothesis testing by Ftest and t-test, and coefficient determination test (R). The data analysis processed by using tools SPSS 16.0 for windows. The data used are primary and secondary. This research using 96 r

Chat with Paper

AI Agents for this Paper