Journal

Journal of the Academy of Marketing Science

Springer Science+Business Media. Consumer Behavior in Brand Consumption and Identification. 3,686 works and 434,170 citations indexed by CitedEvidence.

Works

3,686

Citations

434,170

H-index

288

ISSN

0092-0703

Open access

Impact

8.5

Research Topics

Consumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and LoyaltyDigital Marketing and Social MediaConsumer Market Behavior and PricingConsumer Retail Behavior StudiesManagement and Marketing EducationInnovation and Knowledge ManagementMarketing and Advertising StrategiesTechnology Adoption and User BehaviourBusiness Strategy and Innovation