Book Series

Developments in marketing science: proceedings of the Academy of Marketing Science

Springer International Publishing. Consumer Behavior in Brand Consumption and Identification. 9,778 works and 13,653 citations indexed by CitedEvidence.

Works

9,778

Citations

13,653

H-index

ISSN

2363-6165

Open access

Impact

0.34

Research Topics

Consumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and LoyaltyDigital Marketing and Social MediaConsumer Retail Behavior StudiesTechnology Adoption and User BehaviourManagement and Marketing EducationConsumer Market Behavior and PricingMarketing and Advertising StrategiesEnvironmental Sustainability in BusinessInternational Business and FDI