A Cross-National Assessment of the Reliability and Validity of the CETSCALE
1991 · Journal of Marketing Research · 280 citations
https://doi.org/10.1177/002224379102800306
S
Srinivas Durvasula
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66
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30
h-index
45
i10-index
Srinivas Durvasula is an academic researcher. The author has contributed to research in topics: Consumer Behavior in Brand Consumption and Identification & Customer Service Quality and Loyalty & Consumer Retail Behavior Studies. The author has an h-index of 30, co-authored 57 publications.
Papers by this author
worksUnderstanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners
1991 · Journal of Advertising · 71 citations
https://doi.org/10.1080/00913367.1991.10673210
The Effects of Advertising Distinctiveness and Message Content Involvement on Cognitive and Affective Responses to Advertising
1992 · Journal of Current Issues & Research in Advertising · 53 citations
https://doi.org/10.1080/10641734.1992.10504979
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