The Effects of Advertising Distinctiveness and Message Content Involvement on Cognitive and Affective Responses to Advertising
1992 · Journal of Current Issues & Research in Advertising · 53 citations
https://doi.org/10.1080/10641734.1992.10504979
D
Darrel D. Muehling
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Darrel D. Muehling is an academic researcher from Washington State University. The author has contributed to research in topics: Consumer Behavior in Brand Consumption and Identification & Digital Marketing and Social Media & Media, Gender, and Advertising. The author has an h-index of 34, co-authored 77 publications.
Papers by this author
worksThe impact of review valence and awareness of deceptive practices on consumers’ responses to online product ratings and reviews
2020 · Journal of Marketing Communications · 28 citations
https://doi.org/10.1080/13527266.2020.1759120
An Investigation of the Fine Print in Children's Television Advertising
1995 · Journal of Current Issues & Research in Advertising · 19 citations
https://doi.org/10.1080/10641734.1995.10505034
The Effect of Social Identity Cues Under Incidental Ad Exposure Conditions
2006 · Journal of Promotion Management · 15 citations
https://doi.org/10.1300/j057v12n02_07
Practitioners' Perspectives on Fine Print in Television Advertising
1997 · Journal of Promotion Management · 2 citations
https://doi.org/10.1300/j057v04n02_01
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