Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions
2000 · Journal of Advertising · 231 citations
https://doi.org/10.1080/00913367.2000.10673615
J
J. Craig Andrews
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J. Craig Andrews is an academic researcher from Becton Dickinson (United States). The author has contributed to research in topics: Consumer Behavior in Brand Consumption and Identification & Behavioral Health and Interventions & Smoking Behavior and Cessation. The author has an h-index of 39, co-authored 86 publications.
Papers by this author
worksUnderstanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners
1991 · Journal of Advertising · 71 citations
https://doi.org/10.1080/00913367.1991.10673210
The Effects of Advertising Distinctiveness and Message Content Involvement on Cognitive and Affective Responses to Advertising
1992 · Journal of Current Issues & Research in Advertising · 53 citations
https://doi.org/10.1080/10641734.1992.10504979
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