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Syed H. Akhter

Marquette University(US)

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57

Papers

1.4K

Citations

15

h-index

20

i10-index

Syed H. Akhter is an academic researcher from Marquette University. The author has contributed to research in topics: International Business and FDI & Consumer Behavior in Brand Consumption and Identification & Digital Marketing and Social Media. The author has an h-index of 15, co-authored 49 publications.

Research Topics

International Business and FDI Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Technology Adoption and User Behaviour Innovation and Knowledge Management

Papers by this author

works

The Effects of Advertising Distinctiveness and Message Content Involvement on Cognitive and Affective Responses to Advertising

1992 · Journal of Current Issues & Research in Advertising · 53 citations

https://doi.org/10.1080/10641734.1992.10504979

J. Craig Andrews Syed H. Akhter Srinivas Durvasula Darrel D. Muehling

Research topics

topics

International Business and FDI

Consumer Behavior in Brand Consumption and Identification

Digital Marketing and Social Media

Technology Adoption and User Behaviour

Innovation and Knowledge Management

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