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Steven Lysonski

Marquette University(US)

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86

Papers

4.7K

Citations

30

h-index

51

i10-index

Steven Lysonski is an academic researcher from Marquette University. The author has contributed to research in topics: Consumer Behavior in Brand Consumption and Identification & Customer Service Quality and Loyalty & Consumer Retail Behavior Studies. The author has an h-index of 30, co-authored 74 publications.

Research Topics

Consumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and LoyaltyConsumer Retail Behavior StudiesMedia, Gender, and AdvertisingCultural Differences and Values

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