Customer Engagement
2011 · Journal of Service Research · 3,317 citations
https://doi.org/10.1177/1094670511411703
R
Roderick J. Brodie
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218
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20.5K
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53
h-index
111
i10-index
Roderick J. Brodie is an academic researcher from University of Auckland. The author has contributed to research in topics: Customer Service Quality and Loyalty & Consumer Behavior in Brand Consumption and Identification & Digital Marketing and Social Media. The author has an h-index of 53, co-authored 186 publications.
ORCID: 0000-0003-3064-4475Papers by this author
worksConsumer engagement in a virtual brand community: An exploratory analysis
2011 · Journal of Business Research · 3,060 citations
https://doi.org/10.1016/j.jbusres.2011.07.029
Actor engagement as a microfoundation for value co-creation
2016 · Journal of Business Research · 718 citations
https://doi.org/10.1016/j.jbusres.2016.02.034
Forecasting for Marketing
1999 · Universitas Pasundan institutional repositories & scientific journals (Universitas Pasundan) · 1 citations
Cross Disciplinarity
2025 · CBS Research Portal (Copenhagen Business School) · 0 citations
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