Estimating Nonresponse Bias in Mail Surveys
1977 · Journal of Marketing Research · 9,698 citations
https://doi.org/10.1177/002224377701400320
J
J. Scott Armstrong
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J. Scott Armstrong is an academic researcher from AstraZeneca (United Kingdom). The author has contributed to research in topics: Forecasting Techniques and Applications & Decision-Making and Behavioral Economics & Monetary Policy and Economic Impact. The author has an h-index of 60, co-authored 409 publications.
ORCID: 0000-0003-0108-0471Papers by this author
worksForecasting Methods for Conflict Situations
1987 · Scholarly Commons (University of Pennsylvania) · 26 citations
A note on the use of Markov chains in forecasting store choice
2011 · Scholarly Commons (University of Pennsylvania) · 8 citations
Long-Range Forecasting For International Markets: The Use of Causal Models
1968 · Scholarly Commons (University of Pennsylvania) · 7 citations
Discovery and Communication of Important Marketing Findings: Evidence and Proposals
2004 · CogPrints (University of Southampton) · 6 citations
Publication of research on controversial topics: The early acceptance procedure
1996 · International Journal of Forecasting · 5 citations
https://doi.org/10.1016/0169-2070(95)00626-5
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