Research Topic
Service and Product Innovation
This cluster of papers explores the evolution and application of service-dominant logic in marketing science, focusing on co-creation, value creation, service innovation, product-service systems, customer participation, servitization, service science, customer experience, and marketing strategy.
Works
42,502
Citations
597,971
Domain
Social Sciences
Field
Business, Management and Accounting
Subfield
Marketing
OpenAlex ID
T11114
Taxonomy Context
Social Sciences / Business, Management and Accounting / Marketing
Related Topics
Consumer Behavior in Brand Consumption and IdentificationEnvironmental Sustainability in BusinessConsumer Market Behavior and PricingConsumer Retail Behavior StudiesCopyright and Intellectual PropertyCustomer churn and segmentationSharing Economy and PlatformsAmerican History and CultureConsumer Perception and Purchasing BehaviorMarketing and Advertising StrategiesConsumer Packaging Perceptions and TrendsConsumer Behavior and Marketing Influence