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Biljana Jurić

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25

Papers

7.3K

Citations

12

h-index

12

i10-index

Biljana Jurić is an academic researcher. The author has contributed to research in topics: Digital Marketing and Social Media & Customer Service Quality and Loyalty & Service and Product Innovation. The author has an h-index of 12, co-authored 22 publications.

ORCID: 0000-0002-3510-4665

Research Topics

Digital Marketing and Social Media Customer Service Quality and Loyalty Service and Product Innovation Consumer Behavior in Brand Consumption and Identification Management and Marketing Education

Papers by this author

works

Customer Engagement

2011 · Journal of Service Research · 3,317 citations

https://doi.org/10.1177/1094670511411703

Roderick J. Brodie Linda D. Hollebeek Biljana Jurić Ana Ilić

Consumer engagement in a virtual brand community: An exploratory analysis

2011 · Journal of Business Research · 3,060 citations

https://doi.org/10.1016/j.jbusres.2011.07.029

Roderick J. Brodie Ana Ilić Biljana Jurić Linda D. Hollebeek

Research topics

topics

Digital Marketing and Social Media

Customer Service Quality and Loyalty

Service and Product Innovation

Consumer Behavior in Brand Consumption and Identification

Management and Marketing Education

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