Actor engagement as a microfoundation for value co-creation
2016 · Journal of Business Research · 718 citations
https://doi.org/10.1016/j.jbusres.2016.02.034
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111
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35
h-index
51
i10-index
Kaj Storbacka is an academic researcher from Hanken School of Economics. The author has contributed to research in topics: Service and Product Innovation & Innovation and Knowledge Management & Customer Service Quality and Loyalty. The author has an h-index of 35, co-authored 95 publications.
ORCID: 0000-0002-1360-4167Click to start Chat