Research Topic
Consumer Behavior and Marketing Influence
This cluster of papers focuses on consumer behavior, purchase decision making, and the factors influencing consumer choices in various industries such as retail, hospitality, and e-commerce. It explores the impact of brand image, service quality, customer satisfaction, e-wallet usage, online shopping, marketing mix elements, product quality, and trust on consumer preferences and decisions.
Works
106,984
Citations
147,609
Domain
Social Sciences
Field
Business, Management and Accounting
Subfield
Marketing
OpenAlex ID
T14244
Taxonomy Context
Social Sciences / Business, Management and Accounting / Marketing
Related Topics
Consumer Behavior in Brand Consumption and IdentificationEnvironmental Sustainability in BusinessService and Product InnovationConsumer Market Behavior and PricingConsumer Retail Behavior StudiesCopyright and Intellectual PropertyCustomer churn and segmentationSharing Economy and PlatformsAmerican History and CultureConsumer Perception and Purchasing BehaviorMarketing and Advertising StrategiesConsumer Packaging Perceptions and Trends