Research Topic
SMEs Development and Digital Marketing
This cluster of papers explores the impact of the Covid-19 pandemic on small and medium enterprises (SMEs) in Indonesia, focusing on topics such as economic impact, digital marketing, e-commerce, financial performance, and the use of social media. The papers also discuss strategies for SMEs to survive and thrive during the pandemic.
Works
230,295
Citations
392,193
Domain
Social Sciences
Field
Social Sciences
Subfield
Demography
OpenAlex ID
T13053
Taxonomy Context
Social Sciences / Social Sciences / Demography
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