Shopping Centre Choice: A Behavioural Perspective

TL;DRAbstract

This thesis examines the use of behavioural and cognitive-behavioural models, to determine whether they can explain consumer shopping centre choice. Two studies were conducted, to examine how well different theoretical models previously used to explain consumer purchase behaviour can explain patronage behaviour with respect to shopping centres. The stimulus-organism-response (SOR) and behavioural perspective model (BPM) were the models examined in this thesis, as the SOR has previously been used to examine store patronage, and the BPM is widely used in consumer research to explain different types of consumer behaviour. Original scale measures were developed across the two studies where necessary to measure variables in new ways. The thesis explores the use of verbal reporting to measure learning history and consequences at an individual level. The BPM presents a good frame with which to explain consumer patronage responses, while the SOR model applied did not. The BPM showed that socia

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