Interview with Carla Michelotti

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Interview with Carla Michelotti Carla Michelotti (bio) and Linda M. Scott (bio) LMS: Carla, I am really pleased to get a chance to talk to you today because I know you have had a foundational role in the evolution of advertising regulation in the United States and now are working with many important groups worldwide to expand the self-regulation concept. I am hoping you can tell us a little bit about the background of this issue and how you got started in the arena of commercial speech, as well as speak to the current situation in other countries. CM: Every industry is regulated. In every country, there is regulation. I’ve always thought that the role of counsel within the advertising industry was to anticipate the issues and the environment for advertising and commercial communications. If you can anticipate that environment and manage and educate the people who are coming up with the ideas and who are reviewing advertising, then you can avoid the troubling waters and let the creativi

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