Foreword

doi:https://doi.org/10.1017/cbo9780511541216.002

Book Chapter10.1017/cbo9780511541216.002

Foreword

Ahmad Bahai-2003-11-20-Cambridge University Press eBooks

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TL;DRAbstract

Rapid and widespread growth of wireless technology in the 1990s shaped one of the largest technology markets after the PC revolution in the 1980s. Untethered connectivity, any time anywhere, fueled a major market and technology disruption, which permeated almost every consumer market worldwide. The domino effect of the success of wireless technology resulted in a unique opportunity for innovation and creativity in technology, marketing, and business strategy.

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Rapid and widespread growth of wireless technology in the 1990s shaped one of the largest technology markets after the PC revolution in the 1980s. Untethered connectivity, any time anywhere, fueled a major market and technology disruption, which permeated almost every consumer market worldwide. The domino effect of the success of wireless technology resulted in a unique opportunity for innovation and creativity in technology, marketing, and business strategy.

Keywords

Domino effectWirelessBusinessCreativityMarketingIndustrial organizationTelecommunicationsCommerce

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