Leadership and coordination: a strategy to achieve professionalism in the Welsh tourism industry.

TL;DRAbstract

This chapter describes Wales' strategic approach to addressing the problem of service quality through the creation of the Tourism Training Forum for Wales (TTFW), set up to provide leadership and coordinate stakeholders in achieving professionalism in the Welsh tourism industry. It provides the context in which the TTFW was created, describing how the tourism industry was being handicapped by an insufficient supply of skilled staff. It then illustrates how Wales decided upon a model that would meet its needs, explaining the changing political scene that was unfolding as the result of devolution. The chapter goes on to describe (i) how TTFW was set up as a voluntary partnership, (ii) the achievements between 1998 and 2001 and (iii) the TTFW's evolution into an independent body with new challenges and new objectives to meet these. It concludes by considering the future, particularly the potential benefits accruing from partnership with the emerging sector skills councils.

Chat with Paper

AI Agents for this Paper