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La restructuration des entreprises du vêtement pour hommes au Québec : une trajectoire particulière

Mélanie Laroche-2008-01-01-Management international
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This article proposes an analysis of the distinctive trajectory of the men's clothing industry in Quebec with regard to company restructurings. Since the 1950s, manufacturers have faced foreign competition and have focused on strategies such as product differentiation, production planning flexibility, and capitalization. The liberalization of markets has nevertheless forced certain manufacturers to substitute a part of their production with imports. The aim of this article is to confirm the idea according to which actors, on the basis of their interpretation of economic and institutional environments, can offer differentiated answers to globalization. [PUB ABSTRACT]

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This article proposes an analysis of the distinctive trajectory of the men's clothing industry in Quebec with regard to company restructurings. Since the 1950s, manufacturers have faced foreign competition and have focused on strategies such as product differentiation, production planning flexibility, and capitalization. The liberalization of markets has nevertheless forced certain manufacturers to substitute a part of their production with imports. The aim of this article is to confirm the idea according to which actors, on the basis of their interpretation of economic and institutional environments, can offer differentiated answers to globalization. [PUB ABSTRACT]

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