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The Role Of Customer Satisfaction and Company Reputation In Building Company Net Promoter Score

Dudi Anandya,Sandy Christian Listiono-2012-03-17-Ubaya Repository (University of Surabaya)

TL;DRAbstract

Today's business increasingly growing and complex. Many number of new players entering the market uncertain economic conditions as well as the dynamic needs of consumer who make the competition moving faster. At this situation the need of one concept that...

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Today's business increasingly growing and complex. Many number of new players entering the market uncertain economic conditions as well as the dynamic needs of consumer who make the competition moving faster. At this situation the need of one concept that...

Keywords

ReputationMarketingCompetition (biology)Customer satisfactionBusinessSociology

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