THE EXAMINATION OF CAREER MOTIVATIONS, EXPERIENCES AND PERCEPTIONS AMONG ASIAN AMERICAN PUBLIC RELATIONS PRACTITIONERS by

TL;DRAbstract

This study examines Asian American practitioners' career motivations, identity-related experiences, and their general perceptions of the public relations industry.Social identity theory serves as the theoretical background of the study, as identity is the core element in understanding practitioners' working experiences in public relations.A qualitative, in-depth interview method was adopted by the current study.A total of 19 Asian American public relations practitioners were email-interviewed.The study has numerous findings based on the research questions and the emerging themes.In examining why practitioners entered the field of public relations, the study showed that personal interests, industrial attraction, and family influence are key issues in career motivations for practitioners.In examining practitioners' identities, differences exist between Asians and Asian Americans, and between Asians of different nationalities, although practitioners generally agreed being identified as "A

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