Understanding the Malaysian localisation of global format TV: an audience analysis of Akademi Fantasia

doi:https://doi.org/10.25439/rmt.27575538

Open AccessDissertation10.25439/rmt.27575538

Understanding the Malaysian localisation of global format TV: an audience analysis of Akademi Fantasia

Rosya Izyanie Shamshudeen-2012-09-13-RMIT Research Repository (RMIT University Library)

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TL;DRAbstract

Akademi Fantasia (AF), a reality television format show, first aired in Malaysia in 2003 and reached its ninth season in 2011. Originally adapted from a Mexican program, AF has been acclaimed as a cultural phenomenon in the country, attracting unprecedented audiences, generating new trends in viewing and participation practices, and garnering overwhelming public interest, including political comment. The process of global format adaptation, however, is always potentially difficult in the Malaysian context due to the potential clash of imported cultural norms with local values. Despite attracting some significant criticisms from government leaders in its early seasons, AF has remained a firm audience favourite. How do audiences derive pleasure from AF? How do they negotiate the question of its perceived local and/or global characteristics and values? How do audiences engage with the show? To answer these questions the thesis first maps the socio-cultural, industrial and a

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Akademi Fantasia (AF), a reality television format show, first aired in Malaysia in 2003 and reached its ninth season in 2011. Originally adapted from a Mexican program, AF has been acclaimed as a cultural phenomenon in the country, attracting unprecedented audiences, generating new trends in viewing and participation practices, and garnering overwhelming public interest, including political comment. The process of global format adaptation, however, is always potentially difficult in the Malaysian context due to the potential clash of imported cultural norms with local values. Despite attracting some significant criticisms from government leaders in its early seasons, AF has remained a firm audience favourite. How do audiences derive pleasure from AF? How do they negotiate the question of its perceived local and/or global characteristics and values? How do audiences engage with the show? To answer these questions the thesis first maps the socio-cultural, industrial and a

Keywords

NinthAdvertisingSociologyMedia studiesLibrary scienceComputer scienceBusinessPhysics

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