A Survey of Factors that Influence Growth and Performance of Small-Scale Curio and Handicraft Businesses in Nairobi, Kenya

TL;DRAbstract

The purpose of this study was to get the factors that influence growth and performance of small scale curio and handicraft businesses in Nairobi, Kenya. Growth refers to the increase in spatial number or complexity for concrete entities in time or increase in some dimensions for abstract or hard-to-measure entities. It also refers to the mode of growth i.e. how growth parameters vary with time. (GEMINI1991). Bernadine et al (1995) defines performance as the outcome of work as it provides the strongest linkage to the strategic goals of the company, customer satisfaction and economic contribution. He says that performance measures should be set up when setting objectives and they should be specific, measurable, attainable and reliable and time bound. The objective of the study was to find out the factors affecting the growth and performance of small-scale curios and handicrafts in Nairobi, Kenya. Other specific objectives include legislation, market, funding and entrepreneuri

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