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Localisation / Globalisation: Diversity of processes in eight Dairy Basins

Claude Napoléone,Christian Corniaux,Françoise Alavoine-Mornas,V. Barritaux,J.P. Boutonnet,Sylvie Cournut+12 more-2013-01-01-HAL (Le Centre pour la Communication Scientifique Directe)
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The Changes affecting farming, operating between local and global, are important concerning milk processing. How these changes express themselves locally? What consequences concerning strategies of processing firms and concerning livestock farming systems? Developing diachronic studies we analyze interactions between marketing strategies of milk processing factories, livestock farming systems and consequences of these changes at local scales. Comparing contrasted situations (France, South America, Vietnam and Senegal), we found mostly two contrated dynamics : - a process of globalisation ( concentration of operators, increasing importance of long food chains, location of farm in high productivity areas, intensification of farming practices) - a process of strengthening relationship between product and local specificity (emphasizing local image and the link between product and the « terroir », handicraft processes of transformation), increasing of local marketing channels, farming pract

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The Changes affecting farming, operating between local and global, are important concerning milk processing. How these changes express themselves locally? What consequences concerning strategies of processing firms and concerning livestock farming systems? Developing diachronic studies we analyze interactions between marketing strategies of milk processing factories, livestock farming systems and consequences of these changes at local scales. Comparing contrasted situations (France, South America, Vietnam and Senegal), we found mostly two contrated dynamics : - a process of globalisation ( concentration of operators, increasing importance of long food chains, location of farm in high productivity areas, intensification of farming practices) - a process of strengthening relationship between product and local specificity (emphasizing local image and the link between product and the « terroir », handicraft processes of transformation), increasing of local marketing channels, farming pract

Keywords

Dairy farmingDiversity (politics)AgricultureScale (ratio)BusinessGlobalizationLivestockGeography

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