Book Chapter10.1007/978-3-319-17383-2_7
The Applicability of the Marketing Concept to Trade Unions: A Multicultural Approach
Renier Jansen van Rensburg,Johan de Jager-2015-01-01-Developments in marketing science: proceedings of the Academy of Marketing Science
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Keywords
UnanimityTrade unionMulticulturalismSubculture (biology)Service (business)BusinessPolitical scienceMarketing
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