Implicit Association Test: Theoretical and Methodological Background

TL;DRAbstract

Over the last two decades, there has been a rapid increase in usage of implicit measurement in domains of social cognition and psychology of individual differences, in addition to explicit self-report measures. Implicit measurement techniques can be utilized to estimate psychological constructs without asking subjects to produce direct verbal reports. Therefore, they are considered as a potential solution to some of the problems that emerge when explicit measures are being used (e.g. tendencies towards socially desirable self-presentation or attitude simulation). In this paper, theoretical and methodological bases are presented along with one of the currently most popular and empirically and methodologically, most grounded implicit technique - Implicit Association Test (IAT). The concept of implicit measurement and nature of processes that underlie implicit techniques (i.e. automatic processes) are analyzed. Structure and fundamental principles of the IAT design are discussed, includin

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