How executive coaches use the results of the Myers-Briggs Type Indicator to develop their coachees

TL;DRAbstract

This study explored how executive coaches use the Myers-Briggs Type Indicator (MBTI) to develop coachees. An online survey was administered to screen executive coaches for MBTI certification, coaching hours with executive coachees, percentage of clients with profit and loss responsibilities, and regular use of the MBTI. Of 169 respondents, 31 qualified for the study and 15 executive coaches, primarily from North America, were interviewed to determine what, if any, common practices were used. Interviews were analyzed using a grounded theory methodology to determine if a central phenomenon emerged. The findings overwhelmingly showed the executive coaches use the MBTI to raise the awareness of their coachees, which is divided into both self-awareness and organizational awareness. Substantial mention of the central phenomenon of raising awareness outweighed all other topics mentioned in interviews by more than 3:1. In addition, executive coaches reported key causal conditions of helping th

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