Campaign Speeches and Public Acceptance in Contemporary Japan

TL;DRAbstract

This is a study of campaign speeches between two Japanese politicians during the House of Councilors (i.e., Lower House) election in the summer of 2010. Although the traditional "report-talk" on policies and issues is still embraced by experienced politicians, a new style of "rapport-talk" has emerged in the Japanese political scene. This style of emphasizing emotion and empathy has been accepted with enthusiasm by Japanese people. This suggests that the Japanese political discourse system is in a transitional period.

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