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Explaining Intersubsidiary Relationships

Julia Mauer-2011-01-01-Gabler eBooks
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AbstractA central goal of this research is to explain why companies operating in the same industry and pursuing very similar business models differ in terms of competition and cooperation between their subsidiaries. The classification scheme developed in the previous chapter allows a profound description of the prevailing intersubsidiary relationship. It does not reveal why, or when, a competitive relationship is preferred over a cooperative one, or vice versa. Since competition and cooperation between subsidiaries imply many opportunities but also some risks, it is essential for managers to understand these tradeoffs. They further need to develop an awareness of the settings in which certain intersubsidiary relationships are likely to evolve. The search for a theory that provides insights into these questions is a difficult one. As stated in subsection 2.2.3, competition and cooperation have long been regarded as two, fairly incompatible, ends of the same continuum. Although a growing

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AbstractA central goal of this research is to explain why companies operating in the same industry and pursuing very similar business models differ in terms of competition and cooperation between their subsidiaries. The classification scheme developed in the previous chapter allows a profound description of the prevailing intersubsidiary relationship. It does not reveal why, or when, a competitive relationship is preferred over a cooperative one, or vice versa. Since competition and cooperation between subsidiaries imply many opportunities but also some risks, it is essential for managers to understand these tradeoffs. They further need to develop an awareness of the settings in which certain intersubsidiary relationships are likely to evolve. The search for a theory that provides insights into these questions is a difficult one. As stated in subsection 2.2.3, competition and cooperation have long been regarded as two, fairly incompatible, ends of the same continuum. Although a growing

Keywords

CoopetitionCompetition (biology)SubsidiaryIndustrial organizationBusinessPhenomenonConceptual frameworkMarketing

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