EXAMINING THE CUSTOMER EQUITY FRAMEWORK FROM A CONSUMER PERSPECTIVE: A STUDY OF NON-ALCOHOLIC BEVERAGE CONSUMERS IN JAKARTA AND ITS SURROUNDING

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EXAMINING THE CUSTOMER EQUITY FRAMEWORK FROM A CONSUMER PERSPECTIVE: A STUDY OF NON-ALCOHOLIC BEVERAGE CONSUMERS IN JAKARTA AND ITS SURROUNDING

Darius Widjaja-2013-01-01

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TL;DRAbstract

EXAMINING THE CUSTOMER EQUITY FRAMEWORK FROM A CONSUMER PERSPECTIVE: A STUDY OF NON-ALCOHOLIC BEVERAGE CONSUMERS IN JAKARTA AND ITS SURROUNDING - Purchasing behavior, tea, coffee, value, brand, purchase intention

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EXAMINING THE CUSTOMER EQUITY FRAMEWORK FROM A CONSUMER PERSPECTIVE: A STUDY OF NON-ALCOHOLIC BEVERAGE CONSUMERS IN JAKARTA AND ITS SURROUNDING - Purchasing behavior, tea, coffee, value, brand, purchase intention

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BusinessPerspective (graphical)MarketingAdvertisingEquity (law)Brand equityConsumer behaviourPolitical science

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