O desenvolvimento do Instituto Ethos e o campo da responsabilidade social empresarial no Brasil

TL;DRAbstract

This research has as is object the Ethos Institute for Corporate Social Responsibility, whose statutory task is to promote and disseminate social responsibility among companies operating in Brazil. Corporate Social Responsibility (CSR) was established in the United States in the 1950's, however, the philanthropic and charitable practices of companies dating from before that period. CSR represents a complexity of the field of corporate social action, taking into account the strategic work of the company before the public affected by the actions of the firm (stakeholder). The social performance of the Brazilian business has always been linked to the regulation of labor relations, mainly through coercive and charities. In the early 1980's a new social agenda of the Brazilian business began to take effect. The main motto of this new agenda was to mobilize the business community around the main social problems of Brazilian society, such as child labor, social inequality and hunger. The Etho

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