Brand the Big Sell for Cars

TL;DRAbstract

A car's name is usually less important to buyers than the brand, research by the University of Tasmania has found. A lecturer at the university's school of management, Kim Lehman, said car makers directed considerable marketing effort toward developing names like Nissan's Pulsar replacement, the Tiida, or Mitsubishi's 380.

Chat with Paper

AI Agents for this Paper