The primary variables in directed cross-cultural change.

TL;DRAbstract

Abstract : From comparative analyses of 171 cases, the principal factors that acted as sanctions or barriers in the introduction of innovations were extracted. They divide themselves into three types of behavior: (a) the techniques, such as communication, demonstration, and flexibility, of the change agent; (b) the motivation--in the form of felt need, practical economic benefit, novelty--for acceptance or rejection by the recipients; and (c) the reaction, such as leadership, theological beliefs, and economic patterns, produced by the traditional cultural patterns. (Author)

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