Dissertation
An Empirical Investigation of the Antecedents and the Consequence of Consumers’ Perceived Social Media Advertising Value in Southeast Asian Transitional Economies; An Empirical Investigation of the Antecedents and the Consequence of Consumers’ Perceived Social Media Advertising Value in Southeast Asian Transitional Economies
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Keywords
Value (mathematics)AdvertisingEmpirical researchBusinessMarketingSocial mediaPolitical science
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