Book Chapter10.1007/978-3-319-11806-2_20
Gilding the Lie: Using Brand Ambassadors to Capitalize on Negative Rumors About Their Organizations, an Initial Test of the Attitude Learning Model
Carolyn F. Holton,Diane R. Edmondson-2014-10-31-Developments in marketing science: proceedings of the Academy of Marketing Science
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Test (biology)PsychologyBusinessSocial psychologyGeology
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