A Description of Lobbying as Advocacy Public Relations

TL;DRAbstract

This study defines lobbying as advocacy public relations. Data were collected from self-administered surveys of 222 registered lobbyists in Oregon. This study provides insight into a specialized group of public relations practitioners. Lobbying, as an accepted and legal process, allows the voices of citizen groups, associations, labor unions, corporations and others to be heard in the political arena. Lobbyists break down complicated issues and present the most pertinent information to legislators, staff members, or committees in short documents or in quick one-on-one exchanges. These activities add to the extensive research and evidence that usually accompanies proposed legislation. Increasingly, lawmakers rely on lobbyists for information. Yet, the concept of lobbying as an information-providing communication process is rarely discussed in the public relations body of knowledge. Cursory descriptions constitute the extent of public relations research on lobbying. Lobbying: A Constitut

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