Book Chapter10.1007/978-3-319-17392-4_13
A Conceptual Framework for Examining Color Preference, Importance and Categorization in a Multiattribute Context among Blacks
Mary Margaret Liebman-2015-01-01-Developments in marketing science: proceedings of the Academy of Marketing Science
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Keywords
Salience (neuroscience)CategorizationPsychologyPreferenceConjoint analysisAntecedent (behavioral psychology)Social psychologyContext (archaeology)
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