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Service quality in the hotel sector and the influence of personality traits

Evelyn Hovenga-2011-10-04-DSpace (Open University in the Netherlands)
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TL;DRAbstract

this thesis investigates the influence of personal traits on the experienced service quality of customers in the hotel sector. Furthermore it examines the way for hotels to differentiate from the competitors.

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this thesis investigates the influence of personal traits on the experienced service quality of customers in the hotel sector. Furthermore it examines the way for hotels to differentiate from the competitors.

Keywords

Service qualityPersonalityBusinessBig Five personality traitsService (business)Quality (philosophy)MarketingPsychology

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