The Influence of an Ecological Worldview on Tourist Consumers' Behaviour and Choices: What's Love Got to do with it?

TL;DRAbstract

At this point in human history our ongoing destruction of the natural environment and degradation of the planet’s living systems, is reaching catastrophic proportions, and there seems little doubt that much of this degradation has been at the hands of humankind. Coupled with a growing recognition of the significant threats to the natural environment, there has been a “greening” of the market and also of the consumer, most likely in response to changes in social norms and the imperatives of climate change. Ecotourism, marketed as environmentally sensitive tourism, is considered to be one of the fastest growing sectors of a global tourism industry that generates billions of dollars annually (Fennell, 2003; Page & Dowling, 2002; Weaver, 2001a; Wight, 2001). In spite of the proliferation of eco-tours and nature based tourism offerings, little is known about the intrinsic psychological motivations of the consumers of these experiences (Fennel, 2003; Holden & Sparrowhawk, 2002; Wight

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