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The rise of the new experts: Decision-making in the art world in the digital age

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TL;DRAbstract

In this digital age, declarations surface on the death of the expert. Crowd wisdom is instead seen as the new guide to constructing and evaluating knowledge. In the context of the art world, this tension between the amateurs and the experts becomes particularly pronounced as popular meets high culture. Questions arise such as what is the role of the amateur in the evaluation of art in current times? Does social media level the playing field here and can we assume that equity in participation results in better judgments? Does online participation on art valuation impact its actual market pricing? Who is the expert in the virtual art world? This paper re-examines some popular notions on participation and expertise concerning social media in the art world to gain a better foothold in policy and practice.

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In this digital age, declarations surface on the death of the expert. Crowd wisdom is instead seen as the new guide to constructing and evaluating knowledge. In the context of the art world, this tension between the amateurs and the experts becomes particularly pronounced as popular meets high culture. Questions arise such as what is the role of the amateur in the evaluation of art in current times? Does social media level the playing field here and can we assume that equity in participation results in better judgments? Does online participation on art valuation impact its actual market pricing? Who is the expert in the virtual art world? This paper re-examines some popular notions on participation and expertise concerning social media in the art world to gain a better foothold in policy and practice.

Keywords

AmateurSocial mediaArt worldValuation (finance)Public relationsDigital mediaContext (archaeology)Equity (law)

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