Challenges of Disseminating Information to Broad Stakeholder Groups

TL;DRAbstract

This presentation will discuss the challenges involved in developing and implementing a complex dissemination strategy for a broad range of stakeholders using the case of the Bridging Research in Ageing and ICT Development (BRAID) project as an example.BRAID issues are embedded in broader societal issues including policy, e- inclusion efforts, employment, community care, health care, standards, insurance and business models. The intention of the dissemination plan is to identify and plan the methods by which information regarding the BRAID project can be communicated between the project team and to the various stakeholder groups. On the most basic level, we aim to ensure the project results are disseminated to all the groups identified in the early stages of the project. However, there is an increasing demand for scaleable stakeholder involvement in the development of the understandings in any baseline, multi-stakeholder mechanism identification, vision building, scenarios, trends and

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