Electronic marketing and wine tourism.

TL;DRAbstract

This chapter presents a study comparing the websites and e-mail responses of 8 wineries (7 located in the Margaret River region of Australia, and 1 in California, USA). It is indicted that this study could help benchmark current Internet practices and give academics insights for future research on online wine tourism. The results suggest that the sample wine tourism sites are first-stage websites that provide information. That just two wineries had navigational features suggests that most sites failed to progress to the interactivity of stage-two websites.

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