En Sverigebild säger mer än tusen ord : hur bilden av Sverige formas på Svenska Institutet i Paris

TL;DRAbstract

This master’s thesis explores and discusses the discursive construction of the image of Sweden within the exhibition practice of the Swedish Institute in Paris, France (SI Paris). SI Paris is the only Swedish culture centre abroad and hosts several exhibitions portraying different elements of Swedish culture each year. SI Paris is a part of the larger organisation the Swedish Institute (SI) which operates as a government agency for the promotion of Sweden internationally. The study is a critical discourse analysis (CDA), as developed by Norman Fairclough, with empirical focus on press releases for over fifty exhibitions from the year 2000 and up until the first quarter of 2015. In addition to the CDA-methodology we use new institutional theory combined with new museological theory to better comprehend the many aspects of this uniquely situated cultural institution and its exhibitions. The analysis of the press releases and additional interviews with personnel within the organisation he

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