Book Chapter10.1007/978-3-319-11761-4_17
Global Consumer Market Segmentation Strategy Decisions and Managerial Assessment of Performance
Stephen H. Craft,Salah S. Hassan-2014-10-08-Developments in marketing science: proceedings of the Academy of Marketing Science
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Keywords
Market segmentationSegmentationBusinessInternational marketIndustrial organizationMarketingComputer scienceArtificial intelligence
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